• Fiat

    Fiat has held a leading role in the automotive industry since its inception in 1899, at the dawn of Italian industrialization. From the moment they first appeared on the market, Fiat products, today ranging well beyond automobiles, have been extensively developed and recognized worldwide. Its logo has become a great status symbol due to a history of the superior cars the Company produces and the prestige of its history and tradition.

  • Fiat Professional

    Fiat Professional has become a leader in its own sector. Over 430,000 commercial Fiat Professional vehicles were sold worldwide in 2008, with a market share of well over 43% in Italy and 12% in Europe.

    Particularly instrumental in achieving these results was the Fiat Ducato, the top model in the range, which has always been very popular with European customers, and the number one favourite of Italians.

  • Abarth

    The Abarth brand still maintains its unique DNA, and is a synonym of performance, great driving pleasure and sporty appeal. The story of the Scorpio continues, facing new challenges, creating unique vehicles and giving great emotion to whoever has the honour of driving these vehicles.

  • Alfa Romeo

    The legend started in 1910, when Cavalier Ugo Stella acquired the shares of Società Italiana Automobili Darraq, the Italian plant of a French car maker. The first plant was at number 95 Strada del Portello in the north-west outskirts of Milan and the company was called “Anonima Lombarda Fabbrica Automobili” (Lombard Automobile Factory, Public Company), hence the acronym A.L.F.A. The first car – the 24 HP – was made the same year.